Marketing

Episode #253

Episode #250

Hey there, fabulous business owner! 🎉

It’s the start of 2025, and we’re diving straight into what matters most—attracting those dream clients and growing your biz! In this episode, I’m sharing my top tips on leveraging your Google Business Profile (GBP) to turn searchers into buyers with ease.

Here’s what we’ll cover:

1. Creating Irresistible Offers: Learn how to craft offers that your ideal clients can’t resist—think free trials, special discounts, or exclusive consultations that drive t…

Episode #249

We’re wrapping up 2024, and I have just one question for you:

✨ What was the best decision you made this year?

Take a moment. Think about it. Because that single decision could hold the key to more clarity, confidence, and momentum for the year ahead.

For me, 2024 was all about leaning into the tough stuff. Behind the scenes at Brick and Mortar Visibility, there were moments that stretched me, challenged me, and—let’s be real—pushed me out of my comfort zone.

But you know what? Those mom…

Episode #247

The holidays are here—cue the peppermint mochas, twinkling lights, and all the festive hustle! But before you dive headfirst into the season, let’s tackle one tiny but mighty task: updating your Google Business Profile holiday hours.

Why does this matter? Picture this:
Someone’s racing to your shop for a last-minute gift, but you’re closed. Or they’re desperately searching for an emergency plumber (you!) only to find out you’re unavailable. Frustrating for them—and a lost opportunity f…

Episode #246

Last week, a surprise landed on my doorstep—a gift so perfectly me it had me laughing until tears streamed down my face.

Inside was:
🍸 A huge bottle of Grey Goose vodka (for dirty martinis)
🍯 A large bottle of honey (for my coffee, of course)
⛽ A Kwik Trip gift card (because, let’s face it, every Wisconsinite loves Kwik Trip).

Whoever sent it knew me well.

The card? Unsigned.
After exhausting my very short list of suspects, I narrowed it down to one person:
A friend.
A boy.
No longer in my lif…

Episode #244

As we celebrate Thanksgiving here in the States, I’m filled with gratitude. Gratitude has become my foundation for abundance, shaping both my life and my business. My dad’s advice to “count your blessings, and you’ll be amazed” has stuck with me over the years, and it’s a practice I carry into every morning. 

This week is extra special because I’m celebrating another trip around the sun. While I prefer a quieter birthday—a long hike, solo reflection, or a peaceful meal—it’s my favorit…

Episode #243

You’re doing all the things, yet your business isn’t showing up on Google? 🤔 Don’t panic—this episode is here to save the day. We recently tackled this very issue with a client and uncovered some juicy insights you need to know to keep your business the star of the local search scene.

If you’ve ever searched for your business on Google or Maps and come up empty-handed, this episode is your roadmap back to visibility. Let’s cut through the overwhelm and get you back on the map—literall…