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Today I'm joined by Beth Mazza, co-founder of Ashton Partners and Clermont Partners. Together with her business partner, Victoria Sivrais, Beth built and sold consulting firms worth $35 million.

She's been featured in Forbes and recognized by Crain's 40 Under 40.

And now, through The Female Maverick and their book, Entrepreneur Like a Mother, Beth and Victoria are helping women build businesses that are not only successful, but actually support the lives they want to live.

We talk about ma…

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Your business is showing up online. But are you giving people enough reasons to actually CHOOSE you?

We're wrapping up my three-part Found → Liked → Trusted visibility framework, and today we're talking about the final piece: TRUST.

Because here's the thing.

People aren't just searching Google anymore. They're asking AI platforms for recommendations, comparing businesses across multiple websites, and making decisions before they ever pick up the phone.

And if your leads have slowed down, yo…

Can small retail businesses REALLY compete in today's world?

With Amazon, big-box stores, rising costs, and changing shopping habits, it's easy to wonder what the future holds for our Main Street businesses.

But you guys, the future of small business is NOT all doom and gloom!

And today's guest has the experience, stories, and perspective to remind us why.

I'm joined by Jacqueline Snyder, creator of the Profitable Product Boss Method and host of The Product Boss Podcast, one of the top-ranked busine…

Getting found on Google and AI is great. But what happens AFTER someone discovers your business?

Do they like what they see? Do they feel a connection? Do they think, "YES! This is exactly what I've been looking for!"

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Because getting FOUND is only the beginning.

This week on The Visibility Podcast, we're continuing my Found, Liked, and Trusted visibility framework with two more steps to help your local service business become the go-to option in your community.

And you guys, one of these …

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Want to be the go-to option in your industry? First, you have to be FOUND.

We talk a lot about visibility, but visibility isn't about posting more, being everywhere, or doing all the things.

It's about making sure that when someone is actively looking for what you do, your business has the right signals in place to show up.

Recently, I taught a workshop around my visibility framework:

Be Found. Be Liked. Be Trusted.

And today's episode is all about that very first piece: FOUND.

I'm walking …

Why Customers Choose You: Consumer Psychology, AI & Better Marketing with Adam Ortman

Why does someone choose your studio, practice, or service business over the one down the street?

It might not be because you're better.

It might be because you've done a better job understanding what matters to them.

In this episode of The Visibility Podcast, I'm joined by Adam Ortman, consumer psychologist, marketing author, and founder and CEO of Kinetic319. Adam has a master's degree in advertising and consumer …

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As business owners, we're used to figuring things out.

Something isn't working? We change the strategy.
Revenue is down? We look at the numbers.
There's a problem? We find someone who knows the answer.

But what happens when there isn't an answer?

What happens when you're facing a storm in your business—or your life—that no amount of strategy, hard work, or Googling can fix?

Today's episode of The Visibility Podcast is a little different.

I'm sitting down with Bill Derrick, President of Derrick…

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This may be one of my most passionate solo episodes yet because we're talking about something I LOVE: messaging.

I know. “Messaging” sounds like such a generic marketing word.

But messaging is FULLY loaded.

It can take your marketing from meh to WOW.
From scroll past to stop.
From drive right by to pull over.
From “that's nice” to “OMG, this is exactly what I've been looking for.”

And sometimes, that shift comes from surprisingly small tweaks.

Recently, I started working with a business owner w…

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You Don’t Need to Push Harder: Creating Capacity in Your Business with Lissy Donovan

What if the thing holding your business back isn't your strategy?

What if you simply don't have the capacity to implement it?

Think about how many business owners start their day: wake up, grab the phone, check the email, answer the DMs, scroll for a minute, solve a problem, and we're working before our feet even hit the floor.

Then the actual day begins.

Clients need us. Employees need us. There are decis…

A few years ago, someone told me I needed to stop looking for the next big marketing strategy and go back to the basics and hustle.

And you guys...I was offended. 😂

I'd been in business for years. Surely I had graduated from signs, free classes, community events, partnerships, and what I lovingly call “duct-tape marketing.”

Turns out?

I hadn't. And neither have you.

In this solo episode of The Visibility Podcast, we're going back to Marketing 101 and talking about the simple visibility strategies est…