Ep. 297: 4 Ways to Use Video that Actually Move the Needle

Ep. 297

Happy New Year — and welcome to 2026.
We’re kicking things off with practical, tactical visibility strategies for brick-and-mortar business owners who want to be found first in a world that’s changing fast.
People aren’t just searching on Google anymore. They’re using tools like ChatGPT and other AI-powered platforms to find the best businesses in their area. And here’s the truth: those tools pull information from what already exists online.
That means your Google Business Pr…

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Ep. 296: Quarterly Focus: A Smarter Way to Grow in 2026 with the Clarity Your Business Needs

Ep. 296

It’s the last week of December — and while many of us are resting, traveling, or spending time with family, our minds are quietly turning toward what’s next.
In this short and practical solo episode, I’m sharing a few important reminders and tools to help brick-and-mortar business owners step into 2026 with clarity instead of overwhelm.
We cover:
  • A timely Google Business Profile PSA (and why it matters more than you think)
  • Why most business owners can’t see the visibilit…

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Ep. 293: The #1 SEO Mistake I See in Website & Social Media Audits

Ep. 293

In today’s episode of Brick and Mortar Visibility, I’m pulling back the curtain on a real Social Media + Website Audit I just completed for a business owner who grabbed my Black Friday audit offer, and what I uncovered might surprise you.
Here’s the truth:
 Most business owners aren’t struggling with SEO because they’re doing nothing…
 They’re struggling because their website and social media platforms aren’t connected clearly or strategically, and it’s silently hurting their vis…

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Ep. 282: Make Your LinkedIn Pop: 5 Visibility Tips You Can Do Today

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LinkedIn isn’t just for corporate types—it’s a powerful visibility tool for local business owners too. But most of us are leaving easy wins on the table.
In this episode, I’m sharing my top 3 LinkedIn fixes you can do today to boost your visibility, strengthen your SEO, and connect with the right people. We’ll cover:
  • How to make your profile banner instantly showcase who you are + what you do
  • Why engagement on LinkedIn is different from every other platform (and how to u…

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Ep. 281:5 Quick Instagram Fixes Every Studio Owner Needs to Attract More Clients

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Is your Instagram profile really working for you—or is it just…there?
This week, I’m breaking down the five Instagram fixes every brick-and-mortar business owner needs to boost visibility, attract local clients, and actually get results from social media.
You’ll learn:
✅ The who, what, where, and how of a powerful bio
✅ The SEO trick most business owners skip in their Instagram profiles
✅ Why niching your services isn’t limiting—it’s magnetic
✅ How to make it brain-dead simple fo…

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Ep. 280: 5 Facebook Fixes Every Studio Owner Is Missing (and How to Do Them Right)

Ep. 280

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Are you leaving visibility (and clients!) on the table with your Facebook page?
Spoiler: you probably are—and the good news is, it’s an easy fix.

In this week’s episode, I’m breaking down five quick places studio owners miss the mark on Facebook—and how to fix them in less than 10 minutes each. These aren’t complicated hacks or paid ads. They’re simple, SEO-friendly, visibility-boosting tweaks that make it easier for your ideal clients to find you, trust you, and book with you…

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Ep. 279: What’s actually working right now on social media for local, service-based businesses?

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What if the thing you see as your biggest weakness is actually your greatest asset?
This week, I’m sharing one of the best lessons I ever got from a dance professor: “If you can’t fix it, feature it.” At the time, it was about choreography—but over the years, I’ve realized it applies to business too.
From my gray hair patch (that my stylist insists I feature!) to running a home studio out of my basement in the early days, to building six-week sessions that turned into our most …

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Ep. 274: What Actually Moved the Needle for My Studio Business (Hint: It’s Not What You Think)

Ep. 274

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If you're a studio owner who’s tired of spinning your wheels on social media and wondering how to actually get more clients in the door… this episode is your roadmap.
I'm pulling back the curtain on the one strategy that changed everything for me: SEO.
As a single mama of five (yes, five!) running a local brick-and-mortar business, I needed a marketing strategy that worked while I worked—and even when I didn’t. So I doubled down on optimizing my Google Business Profile and crea…

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Ep. 242: Why SEO Strategy and Your Google Business Profile Aren't Enough - How to Level UP Your Business : Your Life

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Transform your brick-and-mortar business into a community icon with real insights and actionable strategies. From SEO mastery to social media leverage, become 'The Only Option in Town!'

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Ep. 240: The Holiday Sales Playbook: Unlocking Your Best Black Friday, Small Biz Saturday & Cyber Monday

Podcast Episodes (MB) (34)
Transform your brick-and-mortar business into a community icon with real insights and actionable strategies. From SEO mastery to social media leverage, become 'The Only Option in Town!'

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