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Your business is showing up online. But are you giving people enough reasons to actually CHOOSE you?

We're wrapping up my three-part Found → Liked → Trusted visibility framework, and today we're talking about the final piece: TRUST.

Because here's the thing.

People aren't just searching Google anymore. They're asking AI platforms for recommendations, comparing businesses across multiple websites, and making decisions before they ever pick up the phone.

And if your leads have slowed down, yo…

Getting found on Google and AI is great. But what happens AFTER someone discovers your business?

Do they like what they see? Do they feel a connection? Do they think, "YES! This is exactly what I've been looking for!"

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Because getting FOUND is only the beginning.

This week on The Visibility Podcast, we're continuing my Found, Liked, and Trusted visibility framework with two more steps to help your local service business become the go-to option in your community.

And you guys, one of these …

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Want to be the go-to option in your industry? First, you have to be FOUND.

We talk a lot about visibility, but visibility isn't about posting more, being everywhere, or doing all the things.

It's about making sure that when someone is actively looking for what you do, your business has the right signals in place to show up.

Recently, I taught a workshop around my visibility framework:

Be Found. Be Liked. Be Trusted.

And today's episode is all about that very first piece: FOUND.

I'm walking …

Why Customers Choose You: Consumer Psychology, AI & Better Marketing with Adam Ortman

Why does someone choose your studio, practice, or service business over the one down the street?

It might not be because you're better.

It might be because you've done a better job understanding what matters to them.

In this episode of The Visibility Podcast, I'm joined by Adam Ortman, consumer psychologist, marketing author, and founder and CEO of Kinetic319. Adam has a master's degree in advertising and consumer …

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If you’re posting on Instagram because you know your studio should be there—but you’re not quite sure whether all that posting is actually helping you get seen, build trust, or increase enrollment, this episode is for you.

I’m joined by Katelyn Rhoades, Forbes-featured entrepreneur, founder and CEO of Enfluence Marketing Studio, and host of the top-ranked podcast Call Her Creator. Katelyn has grown a community of more than 350,000, built a seven-figure business from scratch, and partne…