The Visibility Podcast
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Ep. 325: People Are Finding Your Business. Here's Why They Might Not Choose You.
Getting found on Google and AI is great. But what happens AFTER someone discovers your business?
Do they like what they see? Do they feel a connection? Do they think, "YES! This is exactly what I've been looking for!"
Because getting FOUND is only the beginning.
This week on The Visibility Podcast, we're continuing my Found, Liked, and Trusted visibility framework with two more steps to help your local service business become the go-to option in your community.
And you guys, one of these …
Ep. 324: Want to be the go-to option in your industry? First, you have to be FOUND. Five Steps to being Found First.
Want to be the go-to option in your industry? First, you have to be FOUND.
We talk a lot about visibility, but visibility isn't about posting more, being everywhere, or doing all the things.
It's about making sure that when someone is actively looking for what you do, your business has the right signals in place to show up.
Recently, I taught a workshop around my visibility framework:
Be Found. Be Liked. Be Trusted.
And today's episode is all about that very first piece: FOUND.
I'm walking …
Ep. 323: Why Customers Choose You: Consumer Psychology, AI & Better Marketing with Adam Ortman
Why Customers Choose You: Consumer Psychology, AI & Better Marketing with Adam Ortman
Why does someone choose your studio, practice, or service business over the one down the street?
It might not be because you're better.
It might be because you've done a better job understanding what matters to them.
In this episode of The Visibility Podcast, I'm joined by Adam Ortman, consumer psychologist, marketing author, and founder and CEO of Kinetic319. Adam has a master's degree in advertising and consumer …
Ep. 318: From Scroll to Studio: Turning Instagram Visibility Into Enrollments with Katelyn Rhoades
If you’re posting on Instagram because you know your studio should be there—but you’re not quite sure whether all that posting is actually helping you get seen, build trust, or increase enrollment, this episode is for you.
I’m joined by Katelyn Rhoades, Forbes-featured entrepreneur, founder and CEO of Enfluence Marketing Studio, and host of the top-ranked podcast Call Her Creator. Katelyn has grown a community of more than 350,000, built a seven-figure business from scratch, and partne…
Ep. 310: How We Created Our Best Summer Enrollment in 17 Years
✔️ Increased our prices and positioned ourselves as a premium offeri…
Ep. 301: The Visibility Shift: From Noise to Real Clients
it’s because you’re missing the one thing that actually builds trust and drives sales?
She shares real client stories—from a restaurant using a simple marquee to build community loyalty, to a brand-n…
Ep. 296: 4 Ways to Use Video that Actually Move the Needle
Ep. 295: Quarterly Focus: A Smarter Way to Grow in 2026 with the Clarity Your Business Needs
- A timely Google Business Profile PSA (and why it matters more than you think)
- Why most business owners can’t see the visibilit…
Ep. 293: The #1 SEO Mistake I See in Website & Social Media Audits
Most business owners aren’t struggling with SEO because they’re doing nothing…
They’re struggling because their website and social media platforms aren’t connected clearly or strategically, and it’s silently hurting their vis…
Ep. 282: Make Your LinkedIn Pop: 5 Visibility Tips You Can Do Today
- How to make your profile banner instantly showcase who you are + what you do
- Why engagement on LinkedIn is different from every other platform (and how to u…
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