Brick & Mortar Visibility
Mindset
Ep. 290: Free Marketing for Brick-and-Mortars: How One Idea Turned into a Movement
In this episode, Melissa shares a brilliant (and completely free) marketing idea from a local therapist who turned her passion for walk-and-talk therapy into a 260-person community event — and a brand visibility dream.
✨ What made this event so effective (and how it cost almost nothing)
✨ How to find your version of “the walking club” in your business
✨ Why authentic connection beats clever ads every…
Ep. 289: From the Soccer Field to the Boardroom: Why You Need People Who Hold You
And a moment with my son that completely unraveled me.
• The emotional moment that stopped me in my tracks
• Why empathy matters more than achievement
• The real reason entrepreneurs…
Ep. 288: You Don’t Need to Slash Prices to Win Black Friday—Here’s What to Do Instead
But before you start slashing prices or running last year’s promo, let’s pause.
✨ How to identify your best offers (and when not to discount)
✨ Creative ways to collaborate locally and drive visibility
✨ Building long-te…
Ep. 286: The Real Reason Great People Aren’t Applying to Work for You
We all know your Google Business Profile helps attract clients—but what if it could help you hire your next dream team member too?
In this episode, Melissa shares a real-life story from her studio: when two teachers left mid-season, the perfect new hire walked through her doors… thanks to her optimized Google Business Profile.
Tune in to learn:
✨ Why consistency on your GBP matters (even when you’re not “actively” marketing)
✨ How visibility attracts not just clients, but like-…
Ep. 285: Stop Trying to Be Everyone Else—Start Being You (Human Design for Entrepreneurs) with Mel McSherry
Mel McSherry is an international business and life guide who uses Human Design to help inspired but overwhe…
Ep. 278: If You Can’t Fix It, Feature It: Turning “Weaknesses” Into Studio Superpowers
Ep. 277: Authenticity = Alignment = Attraction : The Story of Attracting my Dream Property
Ep. 276: From Clicks to Connection: Marketing That Feels Human
- Why authenticity is your biggest marketing advantage right now
- How to meet your clients exactly where they are (instead of just…
Ep. 275: You’re Not Failing—You’re Holding On Too Tight
What if letting go was the secret to leveling up?
This week, I’m sharing a raw, behind-the-scenes look at what happened when life forced me to step back—from my inbox, my to-do list, and even my studio. Between moving my home and performing in a ballet (yep, at almost 50 💃), I barely opened my laptop… and yet, my business had its biggest week ever.
Inside this episode, I’m breaking down:
✨ How delegating led to record-breaking results
✨ The mindset shift that helped me really trus…
Ep.259: The Harsh Truth: Why Only 1% Succeed in Business (And How to Join Them)
Success isn’t about luck—it’s about action. In this episode, I’m breaking down the 10 Rules for Success that have shaped my journey as a business owner. From taking radical responsibility to knowing your numbers, setting boundaries, and leading with kindness, these are the lessons that actually move the needle.
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