Brick & Mortar Visibility
Ep. 297: 4 Ways to Use Video that Actually Move the Needle
Happy New Year — and welcome to 2026.
We’re kicking things off with practical, tactical visibility strategies for brick-and-mortar business owners who want to be found first in a world that’s changing fast.
People aren’t just searching on Google anymore. They’re using tools like ChatGPT and other AI-powered platforms to find the best businesses in their area. And here’s the truth: those tools pull information from what already exists online.
That means your Google Business Pr…
Ep. 296: Quarterly Focus: A Smarter Way to Grow in 2026 with the Clarity Your Business Needs
It’s the last week of December — and while many of us are resting, traveling, or spending time with family, our minds are quietly turning toward what’s next.
In this short and practical solo episode, I’m sharing a few important reminders and tools to help brick-and-mortar business owners step into 2026 with clarity instead of overwhelm.
We cover:
- A timely Google Business Profile PSA (and why it matters more than you think)
- Why most business owners can’t see the visibilit…
Ep. 294: Business Credit vs. Personal Credit: What Every Owner Needs to Know (with Gerri Detweiler)
If you’re a brick-and-mortar business owner who avoids credit cards, feels unsure about financing, or worries about taking on debt — this episode is going to challenge (and empower) you in the best way.
Today on the podcast, I’m joined by Gerri Detweiler, a nationally recognized credit and financing expert with nearly 30 years of experience helping business owners understand their options, protect their credit, and fund their growth wisely.
In our conversation, we break down…
Ep. 293: The #1 SEO Mistake I See in Website & Social Media Audits
In today’s episode of Brick and Mortar Visibility, I’m pulling back the curtain on a real Social Media + Website Audit I just completed for a business owner who grabbed my Black Friday audit offer, and what I uncovered might surprise you.
Here’s the truth:
Most business owners aren’t struggling with SEO because they’re doing nothing…
They’re struggling because their website and social media platforms aren’t connected clearly or strategically, and it’s silently hurting their vis…
Most business owners aren’t struggling with SEO because they’re doing nothing…
They’re struggling because their website and social media platforms aren’t connected clearly or strategically, and it’s silently hurting their vis…
Ep. 291: Gratitude, Tools, and Two Black Friday Gifts Just for You
As business owners, we are brave.
We are gritty.
We are the ones who raise our hands and say, “Hey, I’ll be the one to lead. I’ll open the storefront. I’ll be the one who takes the risk.”
We are gritty.
We are the ones who raise our hands and say, “Hey, I’ll be the one to lead. I’ll open the storefront. I’ll be the one who takes the risk.”
But… we don’t do any of this alone.
We have:
- the mentors who guide us
- the tools that keep us organized
- the experts we trust
- the partners who cheer us on
- and the small business community that keeps the flame lit
I wanted to pause in this week of gratitude and say out loud what we all k…
Ep. 290: Free Marketing for Brick-and-Mortars: How One Idea Turned into a Movement
Feeling stuck on how to market your business without spending a dime?
In this episode, Melissa shares a brilliant (and completely free) marketing idea from a local therapist who turned her passion for walk-and-talk therapy into a 260-person community event — and a brand visibility dream.
In this episode, Melissa shares a brilliant (and completely free) marketing idea from a local therapist who turned her passion for walk-and-talk therapy into a 260-person community event — and a brand visibility dream.
We’ll unpack:
✨ What made this event so effective (and how it cost almost nothing)
✨ How to find your version of “the walking club” in your business
✨ Why authentic connection beats clever ads every…
✨ What made this event so effective (and how it cost almost nothing)
✨ How to find your version of “the walking club” in your business
✨ Why authentic connection beats clever ads every…
Ep. 289: From the Soccer Field to the Boardroom: Why You Need People Who Hold You
A five-hour drive. A state tournament. A parking lot full of parents waiting to hug their crying teenagers.
And a moment with my son that completely unraveled me.
And a moment with my son that completely unraveled me.
Today’s episode isn’t just a story about soccer — it’s a story about business, resilience, support, and why you absolutely cannot build a meaningful life or business alone.
Inside, I share:
• The emotional moment that stopped me in my tracks
• Why empathy matters more than achievement
• The real reason entrepreneurs…
• The emotional moment that stopped me in my tracks
• Why empathy matters more than achievement
• The real reason entrepreneurs…
Ep. 288: You Don’t Need to Slash Prices to Win Black Friday—Here’s What to Do Instead
It’s that time again—Black Friday season.
But before you start slashing prices or running last year’s promo, let’s pause.
But before you start slashing prices or running last year’s promo, let’s pause.
In this episode, I’m pulling back the curtain on how I went from a desperate Black Friday sale in 2020 to a strategic, community-focused tradition that drives real results—without discounting my worth.
We’ll talk about:
✨ How to identify your best offers (and when not to discount)
✨ Creative ways to collaborate locally and drive visibility
✨ Building long-te…
✨ How to identify your best offers (and when not to discount)
✨ Creative ways to collaborate locally and drive visibility
✨ Building long-te…
Ep. 286: The Real Reason Great People Aren’t Applying to Work for You
We all know your Google Business Profile helps attract clients—but what if it could help you hire your next dream team member too?
In this episode, Melissa shares a real-life story from her studio: when two teachers left mid-season, the perfect new hire walked through her doors… thanks to her optimized Google Business Profile.
Tune in to learn:
✨ Why consistency on your GBP matters (even when you’re not “actively” marketing)
✨ How visibility attracts not just clients, but like-…
Ep. 278: If You Can’t Fix It, Feature It: Turning “Weaknesses” Into Studio Superpowers
What if the thing you see as your biggest weakness is actually your greatest asset?
This week, I’m sharing one of the best lessons I ever got from a dance professor: “If you can’t fix it, feature it.” At the time, it was about choreography—but over the years, I’ve realized it applies to business too.
From my gray hair patch (that my stylist insists I feature!) to running a home studio out of my basement in the early days, to building six-week sessions that turned into our most …
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