The Visibility Podcast
Ep. 325: People Are Finding Your Business. Here's Why They Might Not Choose You.
Getting found on Google and AI is great. But what happens AFTER someone discovers your business?
Do they like what they see? Do they feel a connection? Do they think, "YES! This is exactly what I've been looking for!"
Because getting FOUND is only the beginning.
This week on The Visibility Podcast, we're continuing my Found, Liked, and Trusted visibility framework with two more steps to help your local service business become the go-to option in your community.
And you guys, one of these …
Ep. 324: Want to be the go-to option in your industry? First, you have to be FOUND. Five Steps to being Found First.
Want to be the go-to option in your industry? First, you have to be FOUND.
We talk a lot about visibility, but visibility isn't about posting more, being everywhere, or doing all the things.
It's about making sure that when someone is actively looking for what you do, your business has the right signals in place to show up.
Recently, I taught a workshop around my visibility framework:
Be Found. Be Liked. Be Trusted.
And today's episode is all about that very first piece: FOUND.
I'm walking …
Ep. 323: Why Customers Choose You: Consumer Psychology, AI & Better Marketing with Adam Ortman
Why Customers Choose You: Consumer Psychology, AI & Better Marketing with Adam Ortman
Why does someone choose your studio, practice, or service business over the one down the street?
It might not be because you're better.
It might be because you've done a better job understanding what matters to them.
In this episode of The Visibility Podcast, I'm joined by Adam Ortman, consumer psychologist, marketing author, and founder and CEO of Kinetic319. Adam has a master's degree in advertising and consumer …
Ep. 314: Realtors: If AI and Google Can't Figure Out Who You Are, Neither Can Your Clients
Is your brand sending one clear message... or five different ones?
If you've ever felt like your marketing isn't working, your website isn't converting, or Google and AI don't seem to understand what you do, this episode is for you.
In this episode of The Visibility Podcast, Melissa introduces the first pillar of her Consistency Framework: Brand Consistency.
Most business owners think they have a visibility problem, when in reality, they have a consistency problem.
Your business name, logo, co…
Ep. 310: How We Created Our Best Summer Enrollment in 17 Years
✔️ Increased our prices and positioned ourselves as a premium offeri…
Ep. 308: In an AI World, You Need to Stop Doing This.
How to rank in it.
How to get recommended by it.
Ep. 307: 40–60% of Your Marketing Is Probably Wasted with Dave Masovich
✨ Why 40–60% of mar…
Ep. 306 : The Marketing Lie Business Owners Keep Believing
Ep. 305: Dance Studio Marketing Mistakes That Cost You Enrollment with Kristian Altuve of Dance Motion Marketing
Ep. 304: The Hidden Reason People Aren’t Saying Yes to Your Offers, and What to Do Instead (with Nikki Rausch)
Am I worth this?
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