Brick & Mortar Visibility
Ep. 290: Free Marketing for Brick-and-Mortars: How One Idea Turned into a Movement
Feeling stuck on how to market your business without spending a dime?
In this episode, Melissa shares a brilliant (and completely free) marketing idea from a local therapist who turned her passion for walk-and-talk therapy into a 260-person community event — and a brand visibility dream.
In this episode, Melissa shares a brilliant (and completely free) marketing idea from a local therapist who turned her passion for walk-and-talk therapy into a 260-person community event — and a brand visibility dream.
We’ll unpack:
✨ What made this event so effective (and how it cost almost nothing)
✨ How to find your version of “the walking club” in your business
✨ Why authentic connection beats clever ads every…
✨ What made this event so effective (and how it cost almost nothing)
✨ How to find your version of “the walking club” in your business
✨ Why authentic connection beats clever ads every…
Ep. 289: From the Soccer Field to the Boardroom: Why You Need People Who Hold You
A five-hour drive. A state tournament. A parking lot full of parents waiting to hug their crying teenagers.
And a moment with my son that completely unraveled me.
And a moment with my son that completely unraveled me.
Today’s episode isn’t just a story about soccer — it’s a story about business, resilience, support, and why you absolutely cannot build a meaningful life or business alone.
Inside, I share:
• The emotional moment that stopped me in my tracks
• Why empathy matters more than achievement
• The real reason entrepreneurs…
• The emotional moment that stopped me in my tracks
• Why empathy matters more than achievement
• The real reason entrepreneurs…
Ep. 288: You Don’t Need to Slash Prices to Win Black Friday—Here’s What to Do Instead
It’s that time again—Black Friday season.
But before you start slashing prices or running last year’s promo, let’s pause.
But before you start slashing prices or running last year’s promo, let’s pause.
In this episode, I’m pulling back the curtain on how I went from a desperate Black Friday sale in 2020 to a strategic, community-focused tradition that drives real results—without discounting my worth.
We’ll talk about:
✨ How to identify your best offers (and when not to discount)
✨ Creative ways to collaborate locally and drive visibility
✨ Building long-te…
✨ How to identify your best offers (and when not to discount)
✨ Creative ways to collaborate locally and drive visibility
✨ Building long-te…
Ep. 286: The Real Reason Great People Aren’t Applying to Work for You
We all know your Google Business Profile helps attract clients—but what if it could help you hire your next dream team member too?
In this episode, Melissa shares a real-life story from her studio: when two teachers left mid-season, the perfect new hire walked through her doors… thanks to her optimized Google Business Profile.
Tune in to learn:
✨ Why consistency on your GBP matters (even when you’re not “actively” marketing)
✨ How visibility attracts not just clients, but like-…
Ep. 278: If You Can’t Fix It, Feature It: Turning “Weaknesses” Into Studio Superpowers
What if the thing you see as your biggest weakness is actually your greatest asset?
This week, I’m sharing one of the best lessons I ever got from a dance professor: “If you can’t fix it, feature it.” At the time, it was about choreography—but over the years, I’ve realized it applies to business too.
From my gray hair patch (that my stylist insists I feature!) to running a home studio out of my basement in the early days, to building six-week sessions that turned into our most …
Ep. 274: What Actually Moved the Needle for My Studio Business (Hint: It’s Not What You Think)
If you're a studio owner who’s tired of spinning your wheels on social media and wondering how to actually get more clients in the door… this episode is your roadmap.
I'm pulling back the curtain on the one strategy that changed everything for me: SEO.
As a single mama of five (yes, five!) running a local brick-and-mortar business, I needed a marketing strategy that worked while I worked—and even when I didn’t. So I doubled down on optimizing my Google Business Profile and crea…
Ep. 272:Boost Your Studio Business with Smart, Local SEO with Jade Pruett
Think SEO is only for the big-budget brands? Think again.
In this episode of the Brick and Mortar Visibility Podcast, I’m joined by SEO strategist Jade Pruitt, who’s flipping the script on what local search optimization really looks like for studio owners like you.
We’re talking:
- Why SEO doesn’t have to cost thousands (really)
- Where to start if you’re DIY-ing it—and how to avoid the common overwhelm
- How Jade helps studios dominate search results without a giant marketing b…
Ep. 271: Ready to Grow? Level Up Your Studio Team with These Must-Do Moves
Hey there, studio owner. Let’s talk about something that can make or break your business—your team.
Now, if you’ve ever hired someone, handed them a task, crossed your fingers and thought, “I hope this works out…”—this episode is for you.
Because hope is not a strategy.
In today’s episode, I’m breaking down the exact framework I use to onboard new team members—from teachers to admin—and how I set them up for success from day one. I’ll share how we measure growth, create momentu…
Ep. 270: The 90-Day Studio Owner Challenge: Are You Ready to Level UP?
Ever feel stuck in your business—like you're showing up, doing the work, and still wondering… “Why isn’t this working?” Yeah, I’ve been there.
In this episode, I’m pulling back the curtain on a challenge I gave myself: 100 days of going live. No script. No editing. Just one take, one minute, one daily nugget while walking each morning.
What started as a test turned into a transformational business habit. Not only did I grow engagement across my podcast, YouTube, and socials, but a …
Ep. 269: Studio Owners, This One’s for You: Cory Sterling on Reviews, Legal Docs & Freedom
You’ve got a studio to run, a team to manage, clients to care for, and the last thing on your list? Legal documents. 😅
But here’s the thing—we all tend to think “It’s fine… until it’s not fine.”
And that’s why I brought today’s guest onto the podcast.
And that’s why I brought today’s guest onto the podcast.
Cory Sterling is the go-to legal expert for studio owners. Yoga, fitness, dance—you name it. He gets our world, he speaks our language, and he’s helped thousands of business owners protect what they’ve worked so hard to build.
In this…
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