Getting found on Google and AI is great. But what happens AFTER someone discovers your business?

Do they like what they see? Do they feel a connection? Do they think, "YES! This is exactly what I've been looking for!"

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Because getting FOUND is only the beginning.

This week on The Visibility Podcast, we're continuing my Found, Liked, and Trusted visibility framework with two more steps to help your local service business become the go-to option in your community.

And you guys, one of these …

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Want to be the go-to option in your industry? First, you have to be FOUND.

We talk a lot about visibility, but visibility isn't about posting more, being everywhere, or doing all the things.

It's about making sure that when someone is actively looking for what you do, your business has the right signals in place to show up.

Recently, I taught a workshop around my visibility framework:

Be Found. Be Liked. Be Trusted.

And today's episode is all about that very first piece: FOUND.

I'm walking …

Why Customers Choose You: Consumer Psychology, AI & Better Marketing with Adam Ortman

Why does someone choose your studio, practice, or service business over the one down the street?

It might not be because you're better.

It might be because you've done a better job understanding what matters to them.

In this episode of The Visibility Podcast, I'm joined by Adam Ortman, consumer psychologist, marketing author, and founder and CEO of Kinetic319. Adam has a master's degree in advertising and consumer …

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This may be one of my most passionate solo episodes yet because we're talking about something I LOVE: messaging.

I know. “Messaging” sounds like such a generic marketing word.

But messaging is FULLY loaded.

It can take your marketing from meh to WOW.
From scroll past to stop.
From drive right by to pull over.
From “that's nice” to “OMG, this is exactly what I've been looking for.”

And sometimes, that shift comes from surprisingly small tweaks.

Recently, I started working with a business owner w…

•  Why Google suspends business profiles 
•  The difference between service areas vs physical locations 
•  The most common verification mistakes 
•  When you actually need more than one Google listing 
•  And what to do instead to grow your visibility the right way