Ep. 297: 4 Ways to Use Video that Actually Move the Needle
Happy New Year — and welcome to 2026.
We’re kicking things off with practical, tactical visibility strategies for brick-and-mortar business owners who want to be found first in a world that’s changing fast.
People aren’t just searching on Google anymore. They’re using tools like ChatGPT and other AI-powered platforms to find the best businesses in their area. And here’s the truth: those tools pull information from what already exists online.
That means your Google Business Pr…
Ep. 296: Quarterly Focus: A Smarter Way to Grow in 2026 with the Clarity Your Business Needs
It’s the last week of December — and while many of us are resting, traveling, or spending time with family, our minds are quietly turning toward what’s next.
In this short and practical solo episode, I’m sharing a few important reminders and tools to help brick-and-mortar business owners step into 2026 with clarity instead of overwhelm.
We cover:
- A timely Google Business Profile PSA (and why it matters more than you think)
- Why most business owners can’t see the visibilit…
Ep. 294: Business Credit vs. Personal Credit: What Every Owner Needs to Know (with Gerri Detweiler)
If you’re a brick-and-mortar business owner who avoids credit cards, feels unsure about financing, or worries about taking on debt — this episode is going to challenge (and empower) you in the best way.
Today on the podcast, I’m joined by Gerri Detweiler, a nationally recognized credit and financing expert with nearly 30 years of experience helping business owners understand their options, protect their credit, and fund their growth wisely.
In our conversation, we break down…
Ep. 293: The #1 SEO Mistake I See in Website & Social Media Audits
In today’s episode of Brick and Mortar Visibility, I’m pulling back the curtain on a real Social Media + Website Audit I just completed for a business owner who grabbed my Black Friday audit offer, and what I uncovered might surprise you.
Here’s the truth:
Most business owners aren’t struggling with SEO because they’re doing nothing…
They’re struggling because their website and social media platforms aren’t connected clearly or strategically, and it’s silently hurting their vis…
Most business owners aren’t struggling with SEO because they’re doing nothing…
They’re struggling because their website and social media platforms aren’t connected clearly or strategically, and it’s silently hurting their vis…
Ep. 286: The Real Reason Great People Aren’t Applying to Work for You
We all know your Google Business Profile helps attract clients—but what if it could help you hire your next dream team member too?
In this episode, Melissa shares a real-life story from her studio: when two teachers left mid-season, the perfect new hire walked through her doors… thanks to her optimized Google Business Profile.
Tune in to learn:
✨ Why consistency on your GBP matters (even when you’re not “actively” marketing)
✨ How visibility attracts not just clients, but like-…
Ep. 284: Why You’re Not Growing (Even When You’re Doing Everything Right)
Ever feel like you’re doing all the things but still stuck on a plateau? You’re not broken—you’re on the edge of a level up.
In this episode, I’m talking about:
✨ Why confusion + frustration often show up right before breakthrough
✨ The #1 reason masterminds unlock massive growth (hint: it’s not the coach)
✨ The power of vulnerability in business—and how it creates solutions
✨ Why Q4 is the time to set yourself up for your next-level year
✨ Why confusion + frustration often show up right before breakthrough
✨ The #1 reason masterminds unlock massive growth (hint: it’s not the coach)
✨ The power of vulnerability in business—and how it creates solutions
✨ Why Q4 is the time to set yourself up for your next-level year
If you’re ready to stop white-knuckling…
Ep. 282: Make Your LinkedIn Pop: 5 Visibility Tips You Can Do Today
LinkedIn isn’t just for corporate types—it’s a powerful visibility tool for local business owners too. But most of us are leaving easy wins on the table.
In this episode, I’m sharing my top 3 LinkedIn fixes you can do today to boost your visibility, strengthen your SEO, and connect with the right people. We’ll cover:
- How to make your profile banner instantly showcase who you are + what you do
- Why engagement on LinkedIn is different from every other platform (and how to u…
Ep. 281:5 Quick Instagram Fixes Every Studio Owner Needs to Attract More Clients
Is your Instagram profile really working for you—or is it just…there?
This week, I’m breaking down the five Instagram fixes every brick-and-mortar business owner needs to boost visibility, attract local clients, and actually get results from social media.
You’ll learn:
✅ The who, what, where, and how of a powerful bio
✅ The SEO trick most business owners skip in their Instagram profiles
✅ Why niching your services isn’t limiting—it’s magnetic
✅ How to make it brain-dead simple fo…
✅ The who, what, where, and how of a powerful bio
✅ The SEO trick most business owners skip in their Instagram profiles
✅ Why niching your services isn’t limiting—it’s magnetic
✅ How to make it brain-dead simple fo…
Ep. 280: 5 Facebook Fixes Every Studio Owner Is Missing (and How to Do Them Right)
Are you leaving visibility (and clients!) on the table with your Facebook page?
Spoiler: you probably are—and the good news is, it’s an easy fix.
In this week’s episode, I’m breaking down five quick places studio owners miss the mark on Facebook—and how to fix them in less than 10 minutes each. These aren’t complicated hacks or paid ads. They’re simple, SEO-friendly, visibility-boosting tweaks that make it easier for your ideal clients to find you, trust you, and book with you…
Ep. 274: What Actually Moved the Needle for My Studio Business (Hint: It’s Not What You Think)
If you're a studio owner who’s tired of spinning your wheels on social media and wondering how to actually get more clients in the door… this episode is your roadmap.
I'm pulling back the curtain on the one strategy that changed everything for me: SEO.
As a single mama of five (yes, five!) running a local brick-and-mortar business, I needed a marketing strategy that worked while I worked—and even when I didn’t. So I doubled down on optimizing my Google Business Profile and crea…
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