The Visibility Podcast
Sales
Ep. 310: How We Created Our Best Summer Enrollment in 17 Years
Every business eventually hits a plateau.
You know the feeling. You're working hard, showing up consistently, and doing all the things you've been told to do—but the growth you're looking for just isn't happening.
In this episode, I'm pulling back the curtain on what's been happening inside my own brick-and-mortar business, The Dancing House.
Over the past year, I've pulled every major growth lever available:
✔️ Increased our prices and positioned ourselves as a premium offeri…
✔️ Increased our prices and positioned ourselves as a premium offeri…
Ep. 309: From Idea Overload to Revenue: How to Build a Course That Actually Works with Jasmine Jonte
If you’ve ever thought, “I should create a course…” but then immediately felt overwhelmed, stuck, or unsure where to even begin, this episode is for you.
Today, I’m joined by Jasmine Jonte, founder and CEO of CRE8TION, and let me just say… she is the real deal.
We dive into the difference between creating a course that simply shares information versus one that actually creates transformation, and why that difference is everything when it comes to results, reputation, and revenue.
We also…
Ep. 307: 40–60% of Your Marketing Is Probably Wasted with Dave Masovich
If your marketing feels like a lot of effort… with inconsistent results—this episode is for you.
In this conversation with Dave Masovich, we break down the real reason most marketing doesn’t convert—and it’s not because you’re not posting enough.
It’s because you’re missing the strategy behind the message.
Inside this episode, we cover:
✨ The difference between tactical vs. strategic marketing (and why most business owners focus on the wrong one)
✨ Why 40–60% of mar…
✨ Why 40–60% of mar…
Ep. 305: Dance Studio Marketing Mistakes That Cost You Enrollment with Kristian Altuve of Dance Motion Marketing
If the thought of Facebook and Instagram ads makes you want to throw your phone across the room… this episode is for you.
In this conversation, Melissa Rose sits down with Kristian Altuve of Dance Motion Marketing to talk about dance studio advertising, lead generation, enrollment systems, and what actually works when it comes to marketing a dance studio in today’s world.
But this isn’t just another conversation about running Facebook ads.
Because behind every click, in…
Ep. 304: The Hidden Reason People Aren’t Saying Yes to Your Offers, and What to Do Instead (with Nikki Rausch)
Today’s episode is one I personally needed.
As I’ve stepped into offering higher-ticket services, I found myself bumping up against some mindset blocks—questions like:
Am I worth this?
Am I worth this?
Will people actually pay this?
Do I need to give more to justify the price?
So I brought on someone I trust deeply in this space—Nikki Rausch, also known as The Sales Maven—to walk us through it.
Inside this conversation, Nikki breaks down one of the most powerful concepts around prici…
Ep. 292: Stop Bleeding Cash: The Boutique Profit Rules No One Told You with Christyne Gray
If you own a boutique, run a retail store, manage inventory, or support product-based businesses — this episode is required listening.
Today I’m joined by Christyne Gray, a distinguished retail accountant, certified tax specialist, and CEO of She Profits Now. For 25 years, Christyne has helped independent retailers, brand creators, and wholesalers elevate their profits, maximize returns, and minimize financial overwhelm.
And here’s why she’s different:
Christyne explains fina…
Christyne explains fina…
Ep. 288: You Don’t Need to Slash Prices to Win Black Friday—Here’s What to Do Instead
It’s that time again—Black Friday season.
But before you start slashing prices or running last year’s promo, let’s pause.
But before you start slashing prices or running last year’s promo, let’s pause.
In this episode, I’m pulling back the curtain on how I went from a desperate Black Friday sale in 2020 to a strategic, community-focused tradition that drives real results—without discounting my worth.
We’ll talk about:
✨ How to identify your best offers (and when not to discount)
✨ Creative ways to collaborate locally and drive visibility
✨ Building long-te…
✨ How to identify your best offers (and when not to discount)
✨ Creative ways to collaborate locally and drive visibility
✨ Building long-te…
Ep. 279: What’s actually working right now on social media for local, service-based businesses?
What if the thing you see as your biggest weakness is actually your greatest asset?
This week, I’m sharing one of the best lessons I ever got from a dance professor: “If you can’t fix it, feature it.” At the time, it was about choreography—but over the years, I’ve realized it applies to business too.
From my gray hair patch (that my stylist insists I feature!) to running a home studio out of my basement in the early days, to building six-week sessions that turned into our most …
Ep. 278: If You Can’t Fix It, Feature It: Turning “Weaknesses” Into Studio Superpowers
What if the thing you see as your biggest weakness is actually your greatest asset?
This week, I’m sharing one of the best lessons I ever got from a dance professor: “If you can’t fix it, feature it.” At the time, it was about choreography—but over the years, I’ve realized it applies to business too.
From my gray hair patch (that my stylist insists I feature!) to running a home studio out of my basement in the early days, to building six-week sessions that turned into our most …
Ep. 250: Kicking Off 2025 with Hot Leads & Smart SEO Strategies
Hey there, fabulous business owner! 🎉
It’s the start of 2025, and we’re diving straight into what matters most—attracting those dream clients and growing your biz! In this episode, I’m sharing my top tips on leveraging your Google Business Profile (GBP) to turn searchers into buyers with ease.
Here’s what we’ll cover:
Creating Irresistible Offers: Learn how to craft offers that your ideal clients can’t resist—think free trials, special discounts, or exclusive consultations that drive t…
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