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Ep. 290: Free Marketing for Brick-and-Mortars: How One Idea Turned into a Movement
Feeling stuck on how to market your business without spending a dime?
In this episode, Melissa shares a brilliant (and completely free) marketing idea from a local therapist who turned her passion for walk-and-talk therapy into a 260-person community event — and a brand visibility dream.
In this episode, Melissa shares a brilliant (and completely free) marketing idea from a local therapist who turned her passion for walk-and-talk therapy into a 260-person community event — and a brand visibility dream.
We’ll unpack:
✨ What made this event so effective (and how it cost almost nothing)
✨ How to find your version of “the walking club” in your business
✨ Why authentic connection beats clever ads every…
✨ What made this event so effective (and how it cost almost nothing)
✨ How to find your version of “the walking club” in your business
✨ Why authentic connection beats clever ads every…
Ep. 289: From the Soccer Field to the Boardroom: Why You Need People Who Hold You
A five-hour drive. A state tournament. A parking lot full of parents waiting to hug their crying teenagers.
 And a moment with my son that completely unraveled me.
 And a moment with my son that completely unraveled me.
Today’s episode isn’t just a story about soccer — it’s a story about business, resilience, support, and why you absolutely cannot build a meaningful life or business alone.
Inside, I share:
 • The emotional moment that stopped me in my tracks
 • Why empathy matters more than achievement
 • The real reason entrepreneurs…
 • The emotional moment that stopped me in my tracks
 • Why empathy matters more than achievement
 • The real reason entrepreneurs…
Ep. 274: What Actually Moved the Needle for My Studio Business (Hint: It’s Not What You Think)
If you're a studio owner who’s tired of spinning your wheels on social media and wondering how to actually get more clients in the door… this episode is your roadmap.
I'm pulling back the curtain on the one strategy that changed everything for me: SEO.
As a single mama of five (yes, five!) running a local brick-and-mortar business, I needed a marketing strategy that worked while I worked—and even when I didn’t. So I doubled down on optimizing my Google Business Profile and crea…
Ep. 273: From Broke to Boutique Retail Boss: A Conversation with Sarah Kowal
In this episode of the Brick and Mortar Visibility Podcast, we’re stepping beyond the studio and into the world of boutique retail. Whether you're running a Pilates, yoga, or music studio—or any class-based business—there’s a good chance you’re also selling something on the side. From merch to gear, retail is a powerful revenue stream, and it’s time we treat it like one.
Our guest, Sarah Kowal, knows this firsthand. She went from broke to building two thriving businesses and n…
Ep. 261: Create Even More Local SEO with Your Referral Program
Are You Missing Out on Local SEO? Create a Referral Program That Drives Business
Spring cleaning isn’t just for your closets—it’s time to freshen up your marketing strategy, too! And if you’re not intentionally using referrals to drive your local SEO, you’re leaving money on the table.
Referrals are the easiest, warmest leads you’ll ever get, but hoping for them isn’t a strategy. You need a system that turns happy customers into your biggest brand ambassadors—online and offline.
In this episo…
Ep. 260: Stop Marketing Alone! Leverage Brand Ambassadors for Growth
Brand Ambassador Playbook : 3 Ways to Boost Your Local Business
Running a brick-and-mortar business means juggling all the things—marketing, sales, customer service… oh, and actually delivering your products and services like a boss. But what if you didn’t have to do it all alone? Enter brand ambassadors—your secret weapon for getting your biz in front of more people without adding to your already overflowing to-do list.
In this episode, we’re breaking down three game-changing ways to use bran…
Ep. 237: Ready for a Storefront? 10 Must-Ask Questions Before You Commit
Transform your brick-and-mortar business into a community icon with real insights and actionable strategies. From SEO mastery to social media leverage, become 'The Only Option in Town!'
Ep. 236: Beyond the Holiday Hustle: Five Tips for End of Year Small Business Success
Transform your brick-and-mortar business into a community icon with real insights and actionable strategies. From SEO mastery to social media leverage, become 'The Only Option in Town!'
Ep. 233: Five Reasons Your Business Needs a Mastermind Group
Transform your brick-and-mortar business into a community icon with real insights and actionable strategies. From SEO mastery to social media leverage, become 'The Only Option in Town!'
Ep. 226: Need More 5 Star Google Reviews? Craft Exceptional Client Experiences Consistently with Samantha Irwin and Watch Your Google Reviews Soar
On this podcast, we discuss how to create excellent SEO by optimizing your Google Business Profile and writing blogs that both Google and your perfect clients love.
But let’s dive into the nitty-gritty: Did you know that 91% of unhappy customers won't do business with you again? However, if you resolve their complaint in their favor, 70% will return!
Our guest today is Samantha Irwin of Kaizen Consulting. She's an expert in helping business owners build teams that excel in the client j…
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