Brick & Mortar Visibility
Marketing
Ep. 298: From Brick & Mortar to Visibility: Why We Evolved
Welcome to the new era of the podcast. After years as Brick + Mortar Visibility, we’re officially stepping into something bigger: The Visibility Podcast.
And here’s why.
If you’re a brick and mortar business owner, local business leader, or small business founder who feels a little… stuck — this episode is for you.
Maybe what used to work in your marketing isn’t working anymore. Maybe you’ve added more services, more offers, more team, but growth feels heavier instead of cl…
Ep. 296: 4 Ways to Use Video that Actually Move the Needle
Happy New Year — and welcome to 2026.
We’re kicking things off with practical, tactical visibility strategies for brick-and-mortar business owners who want to be found first in a world that’s changing fast.
People aren’t just searching on Google anymore. They’re using tools like ChatGPT and other AI-powered platforms to find the best businesses in their area. And here’s the truth: those tools pull information from what already exists online.
That means your Google Business Pr…
Ep. 295: Quarterly Focus: A Smarter Way to Grow in 2026 with the Clarity Your Business Needs
It’s the last week of December — and while many of us are resting, traveling, or spending time with family, our minds are quietly turning toward what’s next.
In this short and practical solo episode, I’m sharing a few important reminders and tools to help brick-and-mortar business owners step into 2026 with clarity instead of overwhelm.
We cover:
- A timely Google Business Profile PSA (and why it matters more than you think)
- Why most business owners can’t see the visibilit…
Ep. 293: The #1 SEO Mistake I See in Website & Social Media Audits
In today’s episode of Brick and Mortar Visibility, I’m pulling back the curtain on a real Social Media + Website Audit I just completed for a business owner who grabbed my Black Friday audit offer, and what I uncovered might surprise you.
Here’s the truth:
Most business owners aren’t struggling with SEO because they’re doing nothing…
They’re struggling because their website and social media platforms aren’t connected clearly or strategically, and it’s silently hurting their vis…
Most business owners aren’t struggling with SEO because they’re doing nothing…
They’re struggling because their website and social media platforms aren’t connected clearly or strategically, and it’s silently hurting their vis…
Ep. 282: Make Your LinkedIn Pop: 5 Visibility Tips You Can Do Today
LinkedIn isn’t just for corporate types—it’s a powerful visibility tool for local business owners too. But most of us are leaving easy wins on the table.
In this episode, I’m sharing my top 3 LinkedIn fixes you can do today to boost your visibility, strengthen your SEO, and connect with the right people. We’ll cover:
- How to make your profile banner instantly showcase who you are + what you do
- Why engagement on LinkedIn is different from every other platform (and how to u…
Ep. 281:5 Quick Instagram Fixes Every Studio Owner Needs to Attract More Clients
Is your Instagram profile really working for you—or is it just…there?
This week, I’m breaking down the five Instagram fixes every brick-and-mortar business owner needs to boost visibility, attract local clients, and actually get results from social media.
You’ll learn:
✅ The who, what, where, and how of a powerful bio
✅ The SEO trick most business owners skip in their Instagram profiles
✅ Why niching your services isn’t limiting—it’s magnetic
✅ How to make it brain-dead simple fo…
✅ The who, what, where, and how of a powerful bio
✅ The SEO trick most business owners skip in their Instagram profiles
✅ Why niching your services isn’t limiting—it’s magnetic
✅ How to make it brain-dead simple fo…
Ep. 280: 5 Facebook Fixes Every Studio Owner Is Missing (and How to Do Them Right)
Are you leaving visibility (and clients!) on the table with your Facebook page?
Spoiler: you probably are—and the good news is, it’s an easy fix.
In this week’s episode, I’m breaking down five quick places studio owners miss the mark on Facebook—and how to fix them in less than 10 minutes each. These aren’t complicated hacks or paid ads. They’re simple, SEO-friendly, visibility-boosting tweaks that make it easier for your ideal clients to find you, trust you, and book with you…
Ep. 279: What’s actually working right now on social media for local, service-based businesses?
What if the thing you see as your biggest weakness is actually your greatest asset?
This week, I’m sharing one of the best lessons I ever got from a dance professor: “If you can’t fix it, feature it.” At the time, it was about choreography—but over the years, I’ve realized it applies to business too.
From my gray hair patch (that my stylist insists I feature!) to running a home studio out of my basement in the early days, to building six-week sessions that turned into our most …
Ep. 278: If You Can’t Fix It, Feature It: Turning “Weaknesses” Into Studio Superpowers
What if the thing you see as your biggest weakness is actually your greatest asset?
This week, I’m sharing one of the best lessons I ever got from a dance professor: “If you can’t fix it, feature it.” At the time, it was about choreography—but over the years, I’ve realized it applies to business too.
From my gray hair patch (that my stylist insists I feature!) to running a home studio out of my basement in the early days, to building six-week sessions that turned into our most …
Ep. 276: From Clicks to Connection: Marketing That Feels Human
AI is everywhere—and your clients can tell when you’re using it. While that’s not necessarily bad, it has created a shift: people are more skeptical, less trusting, and craving something real.
This week, I’m talking about what that means for your marketing as a brick-and-mortar business owner—and why this is actually a massive opportunity.
We’ll cover:
- Why authenticity is your biggest marketing advantage right now
- How to meet your clients exactly where they are (instead of just…
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