Brick & Mortar Visibility
Marketing
Ep. 278: If You Can’t Fix It, Feature It: Turning “Weaknesses” Into Studio Superpowers
What if the thing you see as your biggest weakness is actually your greatest asset?
This week, I’m sharing one of the best lessons I ever got from a dance professor: “If you can’t fix it, feature it.” At the time, it was about choreography—but over the years, I’ve realized it applies to business too.
From my gray hair patch (that my stylist insists I feature!) to running a home studio out of my basement in the early days, to building six-week sessions that turned into our most …
Ep. 276: From Clicks to Connection: Marketing That Feels Human
AI is everywhere—and your clients can tell when you’re using it. While that’s not necessarily bad, it has created a shift: people are more skeptical, less trusting, and craving something real.
This week, I’m talking about what that means for your marketing as a brick-and-mortar business owner—and why this is actually a massive opportunity.
We’ll cover:
- Why authenticity is your biggest marketing advantage right now
- How to meet your clients exactly where they are (instead of just…
Ep. 275: You’re Not Failing—You’re Holding On Too Tight
What if letting go was the secret to leveling up?
This week, I’m sharing a raw, behind-the-scenes look at what happened when life forced me to step back—from my inbox, my to-do list, and even my studio. Between moving my home and performing in a ballet (yep, at almost 50 💃), I barely opened my laptop… and yet, my business had its biggest week ever.
Inside this episode, I’m breaking down:
✨ How delegating led to record-breaking results
✨ The mindset shift that helped me really trus…
Ep. 274: What Actually Moved the Needle for My Studio Business (Hint: It’s Not What You Think)
If you're a studio owner who’s tired of spinning your wheels on social media and wondering how to actually get more clients in the door… this episode is your roadmap.
I'm pulling back the curtain on the one strategy that changed everything for me: SEO.
As a single mama of five (yes, five!) running a local brick-and-mortar business, I needed a marketing strategy that worked while I worked—and even when I didn’t. So I doubled down on optimizing my Google Business Profile and crea…
Ep. 273: From Broke to Boutique Retail Boss: A Conversation with Sarah Kowal
In this episode of the Brick and Mortar Visibility Podcast, we’re stepping beyond the studio and into the world of boutique retail. Whether you're running a Pilates, yoga, or music studio—or any class-based business—there’s a good chance you’re also selling something on the side. From merch to gear, retail is a powerful revenue stream, and it’s time we treat it like one.
Our guest, Sarah Kowal, knows this firsthand. She went from broke to building two thriving businesses and n…
Ep. 265: Summer Slump Ahead? 3 Moves to Keep Your Studio Thriving
The sun’s out... and if you’re a studio owner, you know what that often means:
Enrollment slows down.
Buyers get flaky.
Cash flow feels tighter than ever.
Enrollment slows down.
Buyers get flaky.
Cash flow feels tighter than ever.
But here’s the deal—your buyer hasn’t disappeared. They’ve just changed.
They’re more hesitant, more distracted, and waiting until the very last minute to commit.
They’re more hesitant, more distracted, and waiting until the very last minute to commit.
If you’re feeling the summer slump sneaking in, today’s episode is your game plan for getting ahead of it.
Inside, I’m sharing: ✨ Why buyers are stalling—and what to do…
Ep. 264: CFO Secrets to Growing Revenue, Paying Your Team, and Spending Strategically in Your Studio Business with Lauren Schoenfeld
In this week’s episode, I’m joined by the brilliant Lauren Schoenfeld—fractional CFO and founder of Active Core Consulting—who drops truth bombs on how to actually grow your revenue without piling on new clients (yes, you read that right).
We dive into: ✨ How spending with intention changes your bottom line
✨ The operational inefficiencies that might be leaking your profit
✨ Benchmarks for payroll, marketing, and overhead that every studio owner should know
✨ Why better systems = rain…
✨ The operational inefficiencies that might be leaking your profit
✨ Benchmarks for payroll, marketing, and overhead that every studio owner should know
✨ Why better systems = rain…
Ep. 263: Are You Guilty of This Common Google Mistake? 1 in 2 Business Owners Are
Ever feel like your kids—or your customers—just don’t listen? In this episode, I’m sharing the #1 parenting tip that’s helped me stay consistent with my five kids (yes, five!), and how that very same principle applies to your Google Business Profile.
I dive into:
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A real-life parenting moment (and why dishes matter)
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The power of consistency in parenting and in business
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Why inconsistent info online is costing you customers
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A quick task to clean up your online p…
Ep. 262: Boost Trust + SEO with Photos - Mastering Excellence with your Google Business Profile
Ever walked up to the wrong car in a parking lot? 🙋♀️
Been there. In this episode, I share a hilarious moment at Kwik Trip that perfectly illustrates why your business NEEDS standout photos—especially on your Google Business Profile.
Been there. In this episode, I share a hilarious moment at Kwik Trip that perfectly illustrates why your business NEEDS standout photos—especially on your Google Business Profile.
Photos are not just fluff. They build trust. They help people feel confident choosing YOU. And they boost your visibility online in a big way. In fact, businesses with photos get 35% more clicks and see 17% more revenue than those without.
In this s…
Ep. 261: Create Even More Local SEO with Your Referral Program
Are You Missing Out on Local SEO? Create a Referral Program That Drives Business
Spring cleaning isn’t just for your closets—it’s time to freshen up your marketing strategy, too! And if you’re not intentionally using referrals to drive your local SEO, you’re leaving money on the table.
Referrals are the easiest, warmest leads you’ll ever get, but hoping for them isn’t a strategy. You need a system that turns happy customers into your biggest brand ambassadors—online and offline.
In this episo…
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