The Visibility Podcast
Back Office
Ep. 328: Is the Business You Built Costing You the Life You Wanted? with Beth Mazza
Today I'm joined by Beth Mazza, co-founder of Ashton Partners and Clermont Partners. Together with her business partner, Victoria Sivrais, Beth built and sold consulting firms worth $35 million.
She's been featured in Forbes and recognized by Crain's 40 Under 40.
And now, through The Female Maverick and their book, Entrepreneur Like a Mother, Beth and Victoria are helping women build businesses that are not only successful, but actually support the lives they want to live.
We talk about ma…
Ep. 310: How We Created Our Best Summer Enrollment in 17 Years
Every business eventually hits a plateau.
You know the feeling. You're working hard, showing up consistently, and doing all the things you've been told to do—but the growth you're looking for just isn't happening.
In this episode, I'm pulling back the curtain on what's been happening inside my own brick-and-mortar business, The Dancing House.
Over the past year, I've pulled every major growth lever available:
✔️ Increased our prices and positioned ourselves as a premium offeri…
✔️ Increased our prices and positioned ourselves as a premium offeri…
Ep. 309: From Idea Overload to Revenue: How to Build a Course That Actually Works with Jasmine Jonte
If you’ve ever thought, “I should create a course…” but then immediately felt overwhelmed, stuck, or unsure where to even begin, this episode is for you.
Today, I’m joined by Jasmine Jonte, founder and CEO of CRE8TION, and let me just say… she is the real deal.
We dive into the difference between creating a course that simply shares information versus one that actually creates transformation, and why that difference is everything when it comes to results, reputation, and revenue.
We also…
Ep. 308: In an AI World, You Need to Stop Doing This.
Everybody is talking about AI.
How to use it.
How to rank in it.
How to get recommended by it.
How to rank in it.
How to get recommended by it.
But what if we're asking the wrong question?
In this episode of The Visibility Podcast, Melissa Rose explores one of the most important concepts for businesses in an AI-driven world: consistency.
Because AI isn't inventing businesses to recommend. It's analyzing the information already available and looking for signals of trust, relevance, and expertise.
The businesses that will thriv…
Ep. 307: 40–60% of Your Marketing Is Probably Wasted with Dave Masovich
If your marketing feels like a lot of effort… with inconsistent results—this episode is for you.
In this conversation with Dave Masovich, we break down the real reason most marketing doesn’t convert—and it’s not because you’re not posting enough.
It’s because you’re missing the strategy behind the message.
Inside this episode, we cover:
✨ The difference between tactical vs. strategic marketing (and why most business owners focus on the wrong one)
✨ Why 40–60% of mar…
✨ Why 40–60% of mar…
Ep. 306 : The Marketing Lie Business Owners Keep Believing
In today’s world of curated content, polished Instagram feeds, and highlight reels, it’s easy for business owners to believe marketing is all about perception.
But what happens when perception doesn’t match reality?
In this episode of The Visibility Podcast, Melissa Rose dives into the powerful difference between perception and truth in marketing, and why both matter if you want to build a trusted, sustainable business.
Melissa unpacks how social media creates perception, w…
Ep. 305: Dance Studio Marketing Mistakes That Cost You Enrollment with Kristian Altuve of Dance Motion Marketing
If the thought of Facebook and Instagram ads makes you want to throw your phone across the room… this episode is for you.
In this conversation, Melissa Rose sits down with Kristian Altuve of Dance Motion Marketing to talk about dance studio advertising, lead generation, enrollment systems, and what actually works when it comes to marketing a dance studio in today’s world.
But this isn’t just another conversation about running Facebook ads.
Because behind every click, in…
Ep. 304: The Hidden Reason People Aren’t Saying Yes to Your Offers, and What to Do Instead (with Nikki Rausch)
Today’s episode is one I personally needed.
As I’ve stepped into offering higher-ticket services, I found myself bumping up against some mindset blocks—questions like:
Am I worth this?
Am I worth this?
Will people actually pay this?
Do I need to give more to justify the price?
So I brought on someone I trust deeply in this space—Nikki Rausch, also known as The Sales Maven—to walk us through it.
Inside this conversation, Nikki breaks down one of the most powerful concepts around prici…
Ep. 303 : The Real Reason Your Google Profile Got Flagged (And What Google Is Actually Looking For)
If your Google Business Profile has been suspended or you’re stuck in verification, you’re not alone. It happens.Â
In this episode, Melissa breaks down:
- Â Why Google suspends business profilesÂ
- Â The difference between service areas vs physical locationsÂ
- Â The most common verification mistakesÂ
- Â When you actually need more than one Google listingÂ
- Â And what to do instead to grow your visibility the right wayÂ
If you want to stay compliant, visible, and actually get found: this episode i…
Ep. 302: You don’t need more marketing. You need more focus; with best selling author Mike Michalowicz
If you’ve ever felt like your business needs more visibility : more posts, more marketing, more everything, this episode might completely shift how you see growth.
Because what if the real problem isn’t visibility at all?
In this conversation, Melissa sits down with bestselling author and entrepreneur Mike Michalowicz to unpack a truth most business owners don’t want to hear: growth doesn’t come from doing more… it comes from doing less, better.
Drawing from Mike’s Pumpkin …
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