The Visibility Podcast
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Ep. 322: Built to Weather the Storm: Business, Faith & Legacy with Bill Derrick
As business owners, we're used to figuring things out.
Something isn't working? We change the strategy.
Revenue is down? We look at the numbers.
There's a problem? We find someone who knows the answer.
But what happens when there isn't an answer?
What happens when you're facing a storm in your business—or your life—that no amount of strategy, hard work, or Googling can fix?
Today's episode of The Visibility Podcast is a little different.
I'm sitting down with Bill Derrick, President of Derrick…
Ep. 319 : The Simple Marketing Strategies We Forget When Business Gets Busy
A few years ago, someone told me I needed to stop looking for the next big marketing strategy and go back to the basics and hustle.
And you guys...I was offended. 😂
I'd been in business for years. Surely I had graduated from signs, free classes, community events, partnerships, and what I lovingly call “duct-tape marketing.”
Turns out?
I hadn't. And neither have you.
In this solo episode of The Visibility Podcast, we're going back to Marketing 101 and talking about the simple visibility strategies est…
Ep. 291: Gratitude, Tools, and Two Black Friday Gifts Just for You
We are gritty.
We are the ones who raise our hands and say, “Hey, I’ll be the one to lead. I’ll open the storefront. I’ll be the one who takes the risk.”
- the mentors who guide us
- the tools that keep us organized
- the experts we trust
- the partners who cheer us on
- and the small business community that keeps the flame lit
Ep. 290: Free Marketing for Brick-and-Mortars: How One Idea Turned into a Movement
In this episode, Melissa shares a brilliant (and completely free) marketing idea from a local therapist who turned her passion for walk-and-talk therapy into a 260-person community event — and a brand visibility dream.
✨ What made this event so effective (and how it cost almost nothing)
✨ How to find your version of “the walking club” in your business
✨ Why authentic connection beats clever ads every…
Ep. 289: From the Soccer Field to the Boardroom: Why You Need People Who Hold You
And a moment with my son that completely unraveled me.
• The emotional moment that stopped me in my tracks
• Why empathy matters more than achievement
• The real reason entrepreneurs…
Ep. 274: What Actually Moved the Needle for My Studio Business (Hint: It’s Not What You Think)
Ep. 273: From Broke to Boutique Retail Boss: A Conversation with Sarah Kowal
Ep. 261: Create Even More Local SEO with Your Referral Program
Ep. 260: Stop Marketing Alone! Leverage Brand Ambassadors for Growth
Brand Ambassador Playbook : 3 Ways to Boost Your Local Business
Running a brick-and-mortar business means juggling all the things—marketing, sales, customer service… oh, and actually delivering your products and services like a boss. But what if you didn’t have to do it all alone? Enter brand ambassadors—your secret weapon for getting your biz in front of more people without adding to your already overflowing to-do list.
In this episode, we’re breaking down three game-changing ways to use bran…
Ep. 237: Ready for a Storefront? 10 Must-Ask Questions Before You Commit
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